Hi! I'm Emmy
I work with businesses at the intersection of music, entertainment and technology helping leadership teams make sense of complex markets, identify where the real opportunities are and turn ambitious ideas into strategies that can actually work.
That might mean helping a technology company understand how to enter the music industry, working with an established music business through a period of transformation, shaping a new commercial or platform strategy, or providing experienced fractional leadership when a business needs senior support without a permanent hire.
I’ve spent my career on both sides of the music and technology relationship, in senior leadership roles across EMI, Warner Music, Napster and SoundCloud. I’ve launched and transformed businesses, built digital and commercial strategies, worked with artists and platforms, entered new markets and led teams through significant change. (more on my background here)
Today, I bring that experience to companies facing their own moments of opportunity, complexity or transformation. I’m particularly useful when the answer isn’t obvious when music, technology, strategy and commercial reality all need to come together.
If that sounds like where your business is right now, let’s talk!
Emmy Lovell
MUSIC & ENTERTAINMENT EXECUTIVE
Emmy has spent two decades at the centre of music's biggest shifts, with a career spanning Warner Music, SoundCloud, EMI Music and Napster.
Few executives have run strategy across that many of them. In every role she's been early to the change everyone else caught up to later, AI, ML, Web3 and the platform shifts that reshaped how the industry works.
She has built and transformed businesses and driven growth throughout. Today she works with companies, founders and leadership teams on the problems that matter most, bringing clear strategic thinking, deep industry knowledge and an instinct for seeing what others miss.
