THINKING | Emmy Lovell

THINKING...

Perspectives on music, technology and the business of entertainment.

Drawing on experience across EMI, Warner Music, Napster and SoundCloud, Emmy Lovell explores the ideas shaping the industry from AI, streaming and artist discovery to platforms, transformation and the relationship between music and technology.

What We Got Wrong About Music and AI in 2017

Emmy Lovell’s view: the AI-in-music debate hasn’t moved much since 2017. It was never really a question of whether the technology was good or bad. It’s about who controls the work, who decides what version gets heard, and who benefits when it changes.

Emmy Lovell

6 hours ago4 min read

What Taking Over a Company Nobody Expected to Survive Actually Teaches You

When Emmy Lovell became interim CEO of Napster, the company needed more than a new strategy. She reflects on rebuilding the business, challenging old assumptions and leading through transformation.

Emmy Lovell

16 hours ago4 min read

Technology founders entering the music industry, exploring the relationship between innovation, music expertise, rights and industry relationships.

The Most Common Mistakes Tech Founders Make Walking Into Music

Tech founders often enter music believing they have found the answer to an old problem. Emmy Lovell explains why understanding the industry's expertise, relationships and ecosystem matters first.

Emmy Lovell

2 days ago4 min read

Emerging artist performing as engaged fans, digital audience signals and music data reveal growing momentum.

The Discovery Myth: How Artists Break

Artists rarely break because someone suddenly discovers them. Emmy Lovell explores how early fans, audience data and cultural signals reveal where real momentum is already building.

Emmy Lovell

2 days ago5 min read

What Major Labels Get Wrong About Platforms, and What Platforms Get Wrong About Labels

Emmy Lovell’s view: labels don’t need to become technology companies, and platforms don’t need to become labels. The advantage sits with whoever stays disciplined about what to build, what to partner on, and what to leave alone.

Emmy Lovell

2 days ago4 min read

Why Pro-Rata Streaming Royalties Are the Wrong Model

Streaming rewards scale, but does it properly value fandom? Emmy Lovell draws on her experience at SoundCloud to examine pro-rata royalties and why engaged audiences should matter more.

Emmy Lovell

5 days ago5 min read